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Regions Bank improves its understanding of customer needs and service performance with advanced customer-centric analytics and spatial analysis in ArcGIS software. For more efficient communication and operations, the company now builds web maps once and delivers them to many stakeholders.
Our world has become increasingly connected, transforming the way consumers interact with financial institutions. Empowered with instant access to financial statements, advisers, and transactions, clients now expect far more from their providers than ever before. In this fast-paced environment, there is not a one-size-fits-all strategy to maximize market share. Location intelligence enables businesses to extract meaningful insights to understand hyperlocal consumer behavior, tailor product lines and services to local market needs, and promote strategies that drive their best opportunities.
Mobile devices have led to unprecedented opportunities for financial services providers seeking ways to reach larger audiences. This shift has created new challenges for how to utilize physical networks with an increasingly digital consumer base. Industry-leading banks have unleashed the power of location intelligence to combine physical and digital strategies into a holistic effort. With advanced spatial analytics, these companies have optimized physical locations to service customer needs in the right place and in the right way, reducing ATM operating costs without sacrificing market share.
During its merger with National Bank, New Zealand's ANZ used ArcGIS software to help retain and attract customers. From building a single brand to achieving rationalization while expanding service coverage, mapping data and analytics ensured that the bank could answer the questions customers had—and many they hadn't thought of.
Successful financial institutions understand local consumers' needs. Geographic variation in consumer and business behaviors and demands affect bank performance. Advanced maps and spatial analytics reveal deeper insight into relationships and patterns, answer complex questions, and inform decisions.
Turn data into insight that improves performance and customer service across the organization with maps and advanced analytics in ArcGIS software.