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Financial Services

Gain hyperlocal market insights

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Everything in financial services is hyperlocal. Knowing where in banking is the key to understanding what and why.



Delivering the bank of the future

Regions Bank improves its understanding of customer needs and service performance with advanced customer-centric analytics and spatial analysis in ArcGIS software. For more efficient communication and operations, the company now builds web maps once and delivers them to many stakeholders.

Scalable solutions for advanced customer analytics

Our world has become increasingly connected, transforming the way consumers interact with financial institutions. Empowered with instant access to financial statements, advisers, and transactions, clients now expect far more from their providers than ever before. In this fast-paced environment, there is not a one-size-fits-all strategy to maximize market share. Location intelligence enables businesses to extract meaningful insights to understand hyperlocal consumer behavior, tailor product lines and services to local market needs, and promote strategies that drive their best opportunities.

Branch Network Optimization

Enhance operational efficiency

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Understand where and how your customers need you

Mobile devices have led to unprecedented opportunities for financial services providers seeking ways to reach larger audiences. This shift has created new challenges for how to utilize physical networks with an increasingly digital consumer base. Industry-leading banks have unleashed the power of location intelligence to combine physical and digital strategies into a holistic effort. With advanced spatial analytics, these companies have optimized physical locations to service customer needs in the right place and in the right way, reducing ATM operating costs without sacrificing market share.

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How ANZ used mapping in its merger with National Bank

During its merger with National Bank, New Zealand's ANZ used ArcGIS software to help retain and attract customers. From building a single brand to achieving rationalization while expanding service coverage, mapping data and analytics ensured that the bank could answer the questions customers had—and many they hadn't thought of.

GIS for Banking | Maps & Spatial Analytics Make Every Piece of Information Count

Make every piece of information count

Successful financial institutions understand local consumers' needs. Geographic variation in consumer and business behaviors and demands affect bank performance. Advanced maps and spatial analytics reveal deeper insight into relationships and patterns, answer complex questions, and inform decisions.

Get insight before action

Quickly analyze massive amounts of financial data to monitor performance and act on opportunity before the competition does.
Financial data overlaid a map on a monitor screen.

Discover new markets and opportunities

Understand the needs of the customer and the underserved market to optimize your return on investment.
Illustrated map of residential neighborhoods overlaid with data

Ensure that the customer remains king

Increase value to customers and improve banking services with better customer insight and understanding.
Screenshot of map with overlaid customer data

Specialised Apps


Understand opportunities and risks

Turn data into insight that improves performance and customer service across the organization with maps and advanced analytics in ArcGIS software.


Find out how Esri can help your organization

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