How Data-Driven Commerce and Location Intelligence Are Fueling Retail
Debbie Hauss, editor in chief of Retail TouchPoints, details the benefits of using location intelligence and data-driven analysis in retail.
Science & Technology
Over 90% of companies believe Location Intelligence is crucial to their success. Using spatial information and analytics, Location Intelligence empowers understanding, insight, decision-making, and prediction. Applications can be found everywhere, from retail site selection and solving traffic bottlenecks to maintaining and repairing vital infrastructure. Watch and discover why over two-thirds of business executives are already using location intelligence to gain a competitive edge.
In our increasingly digital world, with billions of devices connected to the Internet of Things (IoT), executives have access to unprecedented amounts of business data. The most competitive organizations understand that location data provides unique insights, revealing hidden patterns and relationships that drive stronger decision-making.
To see how location intelligence empowers growth and digital transformation, download our e-books Making Sense of Digital Transformation and Making the Most of the Internet of Things.
Most data points are linked to physical locations and times. But location isn't just the common thread connecting disparate data sources and breaking down silos—often it provides the most transformative insights. Leading organizations tap location analytics to solve business problems and uncover new opportunities.
A geographic information system (GIS) is the software technology that provides a framework to manage, visualize, analyze, and ultimately understand the significance of spatial data. Rooted in science, GIS helps businesses gain actionable insight by integrating all types of data. Location intelligence, powered by GIS, transforms businesses and organizations across a wide range of industries.
Debbie Hauss, editor in chief of Retail TouchPoints, details the benefits of using location intelligence and data-driven analysis in retail.
James McCormick, principal analyst of customer insights at Forrester, discusses the rise of location technology in business and industry.
Stephen Goldsmith, author and ex-deputy mayor of New York City, takes up the future of cities—how data drives transformation and prosperity.
Tech trends analyst Dan Vesset discusses the role that location intelligence plays in improving business outcomes and growing enterprises.
Read how businesses across industries can use GIS-powered location intelligence technology to drive growth.
Read how organizations can use real-time location intelligence technology to harness the potential of their IoT data.