Market and Customer Analysis
Find your best customers
Strengthen customer segmentation and engagement
See opportunities others can't
Location is the key to unlocking rich customer data for precise market analysis and strategic business decisions.
- Reduce ambiguity when entering new markets and optimize market planning decision-making.
- Gain insight into the values and habits that shape customer behavior.
- Create data-driven, personalized shopping experiences that increase customer loyalty.
- Leverage smart maps and visualizations that uncover patterns in key data such as drive times, population densities, demographics, and psychographics.
Capabilities
Deepen your connection with customers and inform business decisions with location intelligence from the Esri Geospatial Cloud.
Spatial Analysis and Data Science
Discover hidden patterns and trends for enhanced market and customer analysis, using the power of location as the connective thread. Create a competitive edge by integrating location into machine learning models and artificial intelligence.
Real-Time Visualization and Analytics
Know where assets and opportunities exist right now across your business and monitor changing situations. Use big data and Internet of Things (IoT) technology to make quick, informed decisions based on the most up-to-date information.
Mapping
Gain a clear understanding of customers and competitors by visualizing people, places, and assets. See what's happening throughout a network of store locations, create robust business plans, and know where to allocate resources.