Market and Customer Analysis

Find your best customers

Strengthen customer segmentation and engagement

Woman and man examine customer and location data on a tablet

Put customer data in context

Businesses have more customer data than ever but struggle to make sense of it. Location-enriched data shows what, where, and why customers buy. Business leaders and marketers can go beyond gut instinct or guesswork to find potential customers, identify target markets, advertise strategically, and plan product mixes.

See opportunities others can't

Location is the key to unlocking rich customer data for precise market analysis and strategic business decisions. 

  • Reduce ambiguity when entering new markets and optimize market planning decision-making.
  • Gain insight into the values and habits that shape customer behavior. 
  • Create data-driven, personalized shopping experiences that increase customer loyalty.
  • Leverage smart maps and visualizations that uncover patterns in key data such as drive times, population densities, demographics, and psychographics. 
3D digital map shows areas where potential customers live, work, and shop

Capabilities

Deepen your connection with customers and inform business decisions with location intelligence from the Esri Geospatial Cloud.

  • Illustrated 3D diagram shows a miniature city and hillside with colorful lines and layers representing spatial analysis

    Spatial Analysis and Data Science

    Discover hidden patterns and trends for enhanced market and customer analysis, using the power of location as the connective thread. Create a competitive edge by integrating location into machine learning models and artificial intelligence.    

    Upgrade your analysis
  • Illustrated 3D diagram shows a miniature city, identifies several areas with colorful lines, and combines data from those sources into a graph

    Real-Time Visualization and Analytics

    Know where assets and opportunities exist right now across your business and monitor changing situations. Use big data and Internet of Things (IoT) technology to make quick, informed decisions based on the most up-to-date information.

    Access real-time data
  • Illustrated 3D diagram shows a miniature city and shows data about the city in colorful graphs

    Mapping

    Gain a clear understanding of customers and competitors by visualizing people, places, and assets. See what's happening throughout a network of store locations, create robust business plans, and know where to allocate resources.    

    Visualize your data
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