Site Analysis and Territory Planning

Choose the best locations

Use a data-driven growth strategy

Woman views information and data on a tablet about potential store locations

Support long-term success

Competing with both brick-and-mortar neighbors and online retailers, today's businesses can't afford to choose a bad location. Innovative business leaders use location intelligence to forecast profits for potential locations and networks of locations and to make strong site selection and market planning decisions.

See growth opportunities others can’t

Smart maps show current store performance or customer base in context of location and market opportunity. Spatial analysis enables selection of the most profitable sites based on competition, demographics, and supply chain.

  • Identify and target the most profitable locations.
  • Make repeatable growth decisions at scale.
  • Avoid cannibalizing sales and jeopardizing current business.
  • Optimize online buying and in-store customer engagement.
  • Make the most of store, market, and merchandise mixes.
Digital map of a city shows areas available to place new stores, and traffic and demographic data to help make the placement decision


Empower data-driven site selection and territory planning with location intelligence from the Esri Geospatial Cloud.


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